Christmas usually shapes the business year and for many businesses, determines whether they’re going to end up being profitable in any given year. This year has been different due to the pandemic. And while businesses are closing down others are thriving as essential businesses. If you find your business on the verge of closing down here is a guide to help you take advantage of this Christmas season and make some tangible sales.
- Create a holiday retail rush – Offer one big bargain a day. Offering big discounts (30% or more) on one well-known item each day to bring Christmas shoppers in can work for you if you have well-known brand merchandise or particular items that people are looking for.
- Give a discount and make it worthwhile. Shoppers are used to being spoiled. So puny little 5, 10 or even 20% discounts aren’t going to cut it unless you do something like a 20% off storewide sale. On individual items, the higher the discount, the better. Shoppers will compare.
3. Give a Charitable Gift With Each Purchase -The holiday season is truly the season of giving and many of your customers will be pleased to see that the gifts they buy when they choose to do their Christmas shopping at your business will do double duty, gifting a charity as well as their chosen gift recipients.
5. Provide Free Shipping or Delivery – This one is as natural as it leaves more money in customers’ pockets when they buy your products. Customers love it! But as a small business, you’ll have to do the math and see if the potential increase in Christmas sales is affordable, what with the cost of delivery or shipping. Much will depend on exactly what your products are and how much it costs to deliver them to the customer. Probably the best idea, if you’re going to do this, is to offer free shipping or delivery on orders totalling over a certain amount.
Last but not least make your promotional ideas as personal as possible. Let it be from the heart and let it be relatable. You will win more people your way when you are truly thinking about your customers. Try out these ideas and let us know how it goes. Have a hearty Christmas this season!