eCommerce companies and online shops are increasingly turning to digital marketing agencies to help them advertise their products online – and not just on one, but multiple marketplaces. If you’re introducing eCommerce clients to your agency’s portfolio for the first time or partnering with them, you’ll need to advertise on marketplaces to stand out.
High-quality PPC ads, banner ads, text ads (expanded and simple), and keywords are required for successful eCommerce ad campaigns. However, there is one critical factor to consider when developing, changing, and optimizing these campaigns: how they will be implemented. A manual approach can be complicated and time consuming if you need to advertise many products on multiple marketplaces. This is where automation comes in. To ensure the growth and success of your eCommerce clients, you need the right digital marketing technology to provide automation and analytics, as well as smart segmentation and hyper-personalization capabilities.
So, which technologies can you use to quickly execute comprehensive eCommerce campaigns, optimize when necessary, and collect the data required to ensure their success? This article will provide you with some new tools to add to your arsenal.
Why is automation important for eCommerce clients?
eCommerce customers frequently have large product inventories. Consider manually handling each ad for each individual product– it sounds exhausting. Furthermore, a manual approach will result in a lower return on advertising spend, a lower CTR, and a lack of data to optimize your campaign around response rates. Overall, you will waste time.
What technologies can you use to create extensive ad campaigns (PPC, banner, and text) for each product to analyzes the performance of your ad campaigns? Consider using two technologies for your eCommerce clients: product feed management and text and shopping ad tools.
Product Feed Management – New tool to automate marketing
Product feeds are XML, CSV, or data files that give an overview of products or objects to be publicized online. The product features include title, color, size, EAN/GTIN number and more. This data file can be easily extracted using online stores built on eCommerce platforms such as Shopify, Magento and WooCommerce.
You need to know the product information in a certain format when you start advertising via third parties, like comparisons of prices, marketplaces and affiliate networks. Exporting your product catalog to various channels means that you have to create your product feed in customized formats. Product market information requirements can be difficult to manage and overwhelming. Especially when you advertise simultaneously on several markets. This is where the management tools for product feed simplify it.
You can download and optimize the original data file in a format that every marketplace needs on Product Feed Management tools. Changing the product information to meet the marketplace each time is easier, because the original source must not be touched. It is easy to add data into your feed, enhance product information and filter content based on the ‘regulations’ of the technology.
Text and shopping ad tools have a part to play
Text and shopping ad tools will automatically create thousands of promotions, ad categories, advertisements (e.g., PPC, banner, text), and keywords based on your product data feed to take your text and shopping ads to the next stage. What’s more, you can set up Google Ads and Microsoft Advertising campaigns on products in a matter of seconds. This is accomplished through your product feed. You can create search, view, and shopping campaign templates/structures using the feed. These can be automatically modified based on your constantly changing product feed. With a built-in ad copy generator, you can also generate hyper-relevant ads and manage a broad inventory.
You can also use the data from the product feed to quickly generate long-tail keywords for all of your ads. This virtually eliminates all manual labor. By connecting your data feed to your text add generator, you can use the rules to take full control of your ads and enjoy real-time updates for all of your ads, such as sales price, stock information, or shipping cost, among other things.
Why should you add these tools to your arsenal?
Here are a few advantages:
- With everything in one place, digital marketers can optimize, enrich, and maintain product data for a wide range of marketplaces and products.
- Because feed management is open, it is compatible and adaptable to any online strategy. While defining your channel portfolio, you can create an export feed for various price comparison sites, affiliates, or marketplaces.
- You are in command. Product feed management is a type of marketing automation that allows agencies to monitor data and ‘tighten the screws’ as needed. The risk of error messages and poor export quality is low, and there is no need to rely on an IT department to handle it.
- Product feed management is quick and easy. Data optimization is only one piece of the puzzle that is successful online marketing. Product feed management platforms with all-in-one features include PPC automation, order syncs with marketplaces, and even the ability to integrate with Google Analytics to manage and evaluate the online performance of your ads.
Product feed management is quick and simple. Data optimization is only one piece of the puzzle that is successful online marketing. Product feed management platforms with all-in-one features include PPC automation, order syncs with marketplaces, and even the ability to integrate with Google Analytics to manage and evaluate the online performance of your ads.